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What is on page optimization in seo?

On-page SEO or on-site SEO is the process of optimizing the elements of the webpage to improve the search engine ranking and pull in the organic traffic. 

Besides producing relevant and high-quality content, on-page SEO also includes optimizing HTML tags (meta, header, and title), headlines, and images. Also, make sure that your website has extraordinary proficiency, certainty, and reliability.

  1. Keyword Research
What is on page optimization in seo?

The first step of the on-page SEO is keyword research. In order to bring eyeballs to your article, it is important to make your article visible on search engines. That is only possible by keyword research and using the most searched keywords in your article. 

Keywords are like a compass that guides you where to go or whether you are making progress or not.

Besides, keyword research enables you to understand your focused audience and what they are searching for.

It involves finding the right keywords (or Focus Keyword) to target your article. And the best way to find the right keywords is to use Google Keyword Planner and Keyword Research Tool. These tools will help you find keywords with a high search volume and low competition. For the beginner, I highly suggest you go for Long Tail Keywords, Because Short Tail Keywords have high volume as well as they are highly competitive. Giant websites are already targeting them, so it'll be too hard for you to rank on them.

  1. Content Is The King
What is on page optimization in seo?

I Highly Suggest that you focus on your content and try to produce quality content that will help your reader, which builds trust between you and your reader. 

If your content isn't good enough, your high search volume keyword will also not be able to help you attract eyeballs.

Using your Keyword in your article is important but overusing it makes it worse. However, It should seem genuine. 

  1. Optimizing your title tags and meta descriptions

On-page optimization is one of the most necessary elements of SEO. On-page SEO includes optimizing title tags and meta descriptions of your website. You can improve your website's visibility in search engine results pages (SERPs) and increase click-through rates (CTRs) by using Catchy Title and the targeted Keyword in it and meta description as well.

Title tags are the blue text that appears in the search engine results pages next to the link to your website. 

Meta descriptions are the short snippets of text that appear below the title tags in the search engine results pages.

Make sure you are using the H1 tag for your title. And use the H2 tag in your sub-heading and add your Keyword at least 1 time in your Sub-Heading. It'll eventually improve your on-page SEO and help you to rank on SERP.

  1. Optimize your images

Images are used in various ways when it comes to online content. Sometimes they are used as the main focus of an article, while others times they are used as supplemental material. 

No matter what is the objective behind their usage, images always add an extra layer of interest and engagement to any piece of writing and add visuals to your content, which can improve the viewership by up to 94%.

Images play a huge role in on-page SEO optimization. You can improve your site's ranking on search engines by optimizing your images.

  • Use compression tools to reduce the file size of your images.
  • Add keywords and alt text to your images.
  • Optimize your images for web browsers and devices.
  1. Link Building

Link building is categorized into two. One is external linking, and the other one is internal linking.

  • External linking

If any other website links to your site, it is considered external linking to your site and vice versa. 

Linking to external authority websites with the same subject as yours will help understand Google what your article is about.

Linking to authority websites in your niche tells google that your website has a good and informative piece of content.

  • Internal Linking

The internal link takes you from one page of the website to another page of the same website. It is particularly used in the main navigation.

Google crawls come up on the home page and, through internal linking, follow the various pages, posts, and content of the same domain. And determine which page covers a similar topic. 

Eventually, it will help you to improve your ranking.

  1. Optimize URL

When it comes to optimizing URLs for SEO, there are a few things to keep in mind. 

Firstly, the shorter URLs are generally better than the longer ones because they are easier to remember and type into a web browser. 

Secondly, you should use keywords in your URLs whenever possible. It will help to improve your website's ranking in search engine results pages (SERPs). 

Make sure that your URLs are crawlable and indexable by search engines. In order to make the URL crawlable and indexable, use a protocol such as HTTPS://, which makes your URLs more accessible.

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CONCLUSION

In order to rank on SERP, it is important to work on on-page SEO optimization. Now you are aware of all the steps of on-page optimization. Thereby, you can manually assess your sit's performance.

As well as, you can use the SEO audit tool to determine your site's performance. However, on-page SEO optimization is essential for improving organic traffic and ranking.

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